The World Cup has grown as a media event with each tournament. The International Cricket Council has sold the rights for broadcasting of the 2011 Cricket World Cup for around US$ 2 Billion to ESPN Star Sports and Star Cricket.
Song and other promotions
The official event ambassador for the ICC Cricket World Cup 2011 is Sachin Tendulkar,promoting various ICC initiatives for the tournament.
The official song of the 2011 World Cup "De Ghuma Ke" was composed by the trio of Shankar–Ehsaan–Loy, and is sung in Hindi, Bengali and Sinhala. It incorporates an array of Indian rhythms, as well as elements of rock and hip-hop. The song was performed at the opening ceremony of the tournament, which was held in Bangladesh on 17 February 2011.
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